What are the boundaries of the credibility of your brand? Which insight is giving us most opportunities? Which new concepts makes most sense? Is it a unique solution? How do your customers solve the problem currently? How are we going to sell?
Business modeling is a very rewarding exercise. Not only for a go-to-market plan for your new product or service, but is is even very rewarding to get a clear view on innovation opportunities within your current offers. What is really valuable for your customers? What can we outsource? What resources do we need for future succes?
With many years of innovation responsibility and succes at one of the global market leaders in hygiene products, people normally refer to us as hygiene experts. Products and launches that we have initiated have been rewarded with consumer prices.
Due to her extraordinary creativity, openness and over 70 patents, our founder Solgun Drevik was honored to be one of the finalists for the Polhem Award in 2013.
The Polhem award is Sweden’s oldest technical award, managed by the Association of Graduate Engineers (Sveriges Ingenjörer). The award is for a technological innovation of high-level or ingenious solution to a technical problem.
(Film in Swedish)
… well known for finding ideas and solutions for new challenges …
”Years of innovation work has given me an unique sense of what makes people tick.
People call me a true creator; known for finding ideas and unique solutions for challenges regarding product innovation.”